Built to sell
Clear product discovery, strong product information, low-friction cart and checkout journeys, and a customer experience designed around completing the right purchase.
eCommerce development
Online stores built around how you sell.And how customers actually buy.
WooCommerce and ecommerce development for new stores, mature stores, subscriptions, checkout, integrations, measurement and conversion — built around reliable transactions and the systems behind them.
Commerce as a system
A store has to do more than display products
A reliable ecommerce project connects product discovery, checkout, payments, inventory, fulfilment, customer accounts, analytics and the operational systems behind the business.
Built to transact reliably
Payments, stock, shipping, tax, validation and scheduled processes need to work consistently because a polished interface is not useful when orders fail behind it.
Built to be measured
GA4 ecommerce tracking, purchases and other meaningful events are planned from the beginning so revenue and funnel behaviour can be analysed instead of guessed.
Built to connect
Orders and customer data can flow into fulfilment, CRM, ERP, accounting, email, support or other systems rather than stopping inside the ecommerce platform.
Different stores, different needs
From first launch to complex commerce operations
A small catalogue does not need enterprise architecture, while a mature store should not be constrained by assumptions made for a basic theme setup. Scope follows the commercial workflow.
New online stores
Plan the catalogue, buying journey, payments, shipping, tax, customer accounts, analytics, integrations and operational workflow before implementation starts.
Growing stores
Improve checkout, subscriptions, product logic, performance, search visibility, reporting, integrations and conversion without assuming the existing platform needs to be replaced.
Complex commerce
Stores with custom pricing, B2B requirements, subscriptions, external systems, multi-step fulfilment, custom product logic, large catalogues or other workflows that go beyond a standard theme setup.
eCommerce services
Build, extend and improve the store
Projects can range from one difficult WooCommerce requirement to a complete store build, checkout redesign, subscription workflow or integration programme.
WooCommerce development
Custom checkout work, subscriptions, product logic, account features, payment and shipping changes, extensions, APIs, performance work, and development inside established WooCommerce stores.
New stores & redesigns
Build a new store or improve an existing one around catalogue structure, product discovery, trust, conversion, mobile usability, performance and the practical needs of the team operating it.
Checkout & conversion
Reduce unnecessary friction, improve checkout clarity, simplify journeys where appropriate, test critical flows, and measure the actions that actually lead to revenue.
Subscriptions & recurring revenue
WooCommerce Subscriptions and other recurring-commerce workflows including renewals, account behaviour, payment handling, custom rules, lifecycle integrations and production troubleshooting.
Payments, shipping & tax
Configure and customise payment gateways, shipping logic, taxes and order flows while preserving the validation and business rules that keep transactions reliable.
ERP, CRM & API integrations
Connect orders, customers, products, inventory, fulfilment, accounting, CRM, email, support systems and internal tools through APIs, webhooks or controlled automation.
Conversion
More traffic is not the same as more revenue
Conversion work looks at the entire buying journey rather than treating the checkout button as the only point that matters.
Product discovery
Navigation, search, filtering, category structure, product information and merchandising should help the right customer reach the right product without unnecessary effort.
Cart & checkout
Cart and checkout should make costs, delivery, payment and the next step clear. Changes are tested against real WooCommerce or platform behaviour rather than designed in isolation.
Trust & decision support
Useful product information, delivery and returns details, reviews, guarantees, payment clarity and relevant reassurance help remove uncertainty without cluttering the buying journey.
Post-purchase experience
Order emails, account pages, subscriptions, fulfilment status, support handoff and follow-up matter because conversion does not stop at the payment confirmation page.
Analytics, search & acquisition
Measure revenue, not just visits
Ecommerce analytics should make it possible to understand where customers come from, how they move through the store, where journeys break down and which traffic actually produces revenue.
GA4 ecommerce measurement
Configure meaningful ecommerce events and purchase data so product views, add-to-cart activity, checkout progression and completed transactions can be analysed from launch.
Revenue-focused conversions
Track purchases and other important actions with enough context to distinguish traffic from revenue-producing behaviour rather than treating every visit as equally valuable.
Search & product visibility
Technical SEO, product and category structure, indexation, internal linking and useful content can be improved alongside Google Search Console and Bing Webmaster Tools data.
Paid acquisition readiness
Reliable conversion tracking, product feeds and landing pages create a better base for Google Ads, Shopping campaigns or other paid acquisition when the business is ready to invest.
Search and conversion should be reviewed together
During an active SEO engagement, Google Search Console and Bing Webmaster Tools can be reviewed alongside ecommerce analytics at least weekly. Search visibility shows which products, categories and queries are gaining exposure; conversion data shows whether that visibility is turning into commercially useful behaviour.
Integrations & automation
The order should flow into the rest of the business
Commerce rarely ends inside the store. The technical work often matters most after a customer clicks Place order.
01
An order is only the start
A completed purchase may need to reserve stock, create a fulfilment record, update a CRM, notify a team, start an email sequence, create an invoice or send data to another system.
02
Keep systems in sync
Products, customers, inventory, orders and subscriptions can move between platforms through APIs, webhooks, scheduled jobs or event-driven workflows depending on the systems involved.
03
Automate carefully
Deterministic rules should handle predictable commerce logic. AI or more flexible automation can be added selectively where classification, document handling or other unstructured work genuinely benefits from it.
Platform choice
WooCommerce is a specialisation, not a requirement
Webtaculos has deep WooCommerce experience, but the platform should still fit the commercial model, operational needs, ownership preferences and expected level of customisation.
WooCommerce
The strongest Webtaculos specialisation. A good fit when a business wants the flexibility of WordPress, owns its platform, needs custom commerce logic, or benefits from WooCommerce's extension ecosystem.
Shopify
A strong option when the priority is a managed commerce platform, simpler infrastructure and a more standardised operating model. Customisation and integration needs still determine whether it is the best fit.
Headless or custom commerce
Useful when the frontend experience, content architecture or application requirements justify separating the customer-facing experience from the commerce backend.
Existing platform
A migration is not automatically the answer. If the current platform is fundamentally suitable, improving checkout, integrations, performance or operations may create more value than replacing it.
Existing stores
Improve what already works before replacing it
Mature ecommerce sites often contain years of product data, order history, integrations and customer behaviour. A targeted improvement can be safer and more valuable than rebuilding the entire platform.
Production ecommerce deserves production-safe changes
Checkout, payments, subscriptions and order processing are business-critical workflows. Changes should be tested around real customer journeys, existing data and failure cases, with staging or other safe deployment practices where the project allows it.
Process
Start with the commercial workflow, then build the technology
Product experience, transactions, operations, analytics and integrations are planned as one system rather than handled as unrelated plugins and screens.
01
Map the commercial workflow
Understand the products, customers, catalogue, payments, shipping, tax, fulfilment, subscriptions, existing systems and operational constraints before recommending architecture.
02
Design the buying journey
Plan discovery, product pages, cart, checkout, account behaviour, mobile experience, conversion measurement and important edge cases around the actual customer journey.
03
Build around reliable transactions
Implement and test payments, stock, validation, emails, taxes, shipping, scheduled actions, integrations and other workflows that directly affect orders and revenue.
04
Measure and improve
Verify analytics and ecommerce tracking at launch, then use conversion data, search performance, support issues and operational feedback to decide what should be improved next.
Questions
eCommerce platforms, conversion and integrations
A few common questions about WooCommerce, existing stores, analytics, SEO, subscriptions and connected systems.
01
Do you only work with WooCommerce?
No, but WooCommerce is the deepest Webtaculos specialisation. Shopify or a custom/headless commerce approach can also be appropriate depending on the catalogue, operating model, integrations, ownership requirements and technical complexity. The platform should follow the business rather than the other way around.
02
Can you work on an existing WooCommerce store without rebuilding it?
Yes. Many projects are better handled by improving an existing store: fixing checkout, extending subscriptions, changing product logic, improving performance, integrating another system or replacing fragile customisations incrementally.
03
Can you improve checkout conversion?
Yes. Checkout work can include reducing unnecessary steps, improving layout and clarity, making cart editing easier, fixing mobile friction, improving payment and shipping presentation, measuring funnel behaviour, and resolving technical problems that interrupt purchases.
04
Do you set up ecommerce analytics?
Yes. Ecommerce projects should launch with meaningful GA4 ecommerce measurement and purchase tracking rather than waiting until advertising starts. Where useful, Google Tag Manager can make future measurement changes easier to manage.
05
Can you connect the store to our ERP, CRM or fulfilment system?
Yes. Orders, customers, products, inventory and subscription data can often be connected through APIs, webhooks, scheduled jobs or automation workflows. The exact architecture depends on the systems involved and which side should remain authoritative for each type of data.
06
Can you help with ecommerce SEO and paid acquisition?
Yes. Product and category structure, technical SEO, indexation, internal linking, Search Console and Bing data can be part of the engagement. Webtaculos can also prepare conversion tracking, feeds and landing pages for paid acquisition and help with an initial Google Ads setup where it fits the project.
07
Do you support subscriptions and recurring billing?
Yes. Webtaculos works with WooCommerce Subscriptions and recurring-commerce workflows including renewals, payment behaviour, account management, scheduled actions, custom business rules and integration with other systems.
Start a project
What does the store need to do better?
Share the current platform, catalogue, customer journey, checkout or subscription requirements, integrations and the business problem you want to solve. New stores and existing production stores are both welcome.