I'm Alex, the developer behind Webtaculos. The work stays personal.

WordPress has been a major part of my work for years, but the projects have rarely stopped at installing a theme or configuring a plugin. They have included custom functionality, WooCommerce stores, subscriptions, APIs, third-party integrations, performance work, migrations, maintenance, server issues, hacked websites, and long-running sites that need careful changes rather than a clean rebuild.

Over time, the work naturally expanded into broader web development too: custom PHP and application logic, modern JavaScript frontends, headless and API-driven projects, automation workflows, and systems where WordPress is only one part of the architecture—or is not the right tool at all.

Webtaculos exists because I prefer working directly with the people responsible for a project. There is no account manager translating requirements to a separate technical team and no handoff between the person who scopes the work and the person who implements it.

That makes it easier to discuss trade-offs properly, challenge an assumption when there is a simpler option, and adapt when an existing system turns out to be more complicated than it looked from the outside. The goal is not to sell the biggest build. It is to solve the right problem with a solution that can still be understood and maintained later.

I like to understand the business goal, the users, the existing workflow, and the current technical environment before deciding what should change. Sometimes that leads to a new build. Sometimes the better answer is a targeted integration, a small piece of custom functionality, or fixing the system already in place.

I am comfortable joining a project at different stages: early discovery, implementation, an existing build that needs another developer, ongoing maintenance, or the point where something has failed in production and needs to be diagnosed quickly.